At the beginning of October, our team made the trek down from our home base in Sunnyvale, CA to Long Beach in order to attend the NCIA CannaBiz Con. At our booth, donned in our blue and white polos, we engaged with people from every corner of the cannabis industry. People showed lots of interest in our product, particularly with our integrated sensors, full historical tracking, and METRC integration. When talking with our representatives, they were pleased to hear that these features can help optimize business and save money and time.
Manufacturers were interested in the custom workflows that could be created to match their production process. Detailed instructions ordered step by step can be sent to employees on their mobile devices so that your intricate recipe is not hindered in any way.
Distribution services took special interest in our tax and financial transactions that are generated as sales are made. Our automatically generated manifests and custom generated reports were also valued, as regulations are changing frequently.
While there we also sat in on a few seminars that pertained to the culture, growth, and value of the cannabis industry. One of the seminars that I sat in on had to do with scalability within the cannabis market. Two seasoned manufacturers sat on the panel and provided advice and guidance for those looking to grow safely and effectively in a volatile market. A topic heavily emphasized was the need to be able to adapt to new regulations as they are thrown at you. Both panelists gave examples where regulation changes sprung up unannounced right as they had made major packaging purchases for their product. These changes which made the packaging requirements more strict resulted in sizable financial losses as these major purchases were now obsolete with the new laws. For one of our panelists, who went out of his way to purchase special wood based lids for his product, it was an especially large hassle as he ordered new ones from specialized producers overseas to stay loyal to his branding. Because of these changes in this rapidly expanding industry, they recommended being ready to adapt when faced with new hurdles, whether they be production, regulatory, or compliance changes.